AGENOV represents a new lifestyle: the unspoiled Amazon forest meets the Italian technology.

The skincare brand in its name contains the promise of a “new age”, a return to the youth and integrity of our skin and the nature around us.

AGENOV has been conceived to pay tribute to Genova, to its beauty and to its enchanting outskirts, such as the famous Portofino that inspired a sense of beauty to the greatest artists of all times.


Carmen Silveira was born in Brazil and moved to Italy at a very young age, where she developed her career to become a successful entrepreneur. It was on a trip to Amazon that Carmen first discovered the many amazing fruits that she was to fall in love with and inspired her wish to research and to discover the properties and the benefits of these wonders of nature.

Carmen’s idea stems from the fact that the skin needs to be nourished with the same nutrients we eat, and not with petroleum derivatives, silicones, which are harmful not only to ourselves, but also to our natural environment, seas and rivers. After years of research, her belief and desire was to create a cosmetics brand that embodied both luxury and eco-sustainability, preserving the green breathing Amazon forest.

Her innovative vision brings together technological progress and the best of the fruits of that forest, exploring natural resources’ without destroying its ecological balance.